BOSTON LANDING

Client NB Development Group
Architect Elkus Manfredi Architects
Location Boston, Massachusetts
Photography Robert Benson, Christian Phillips

Scope Design and implementation of district vehicular and pedestrian wayfinding signage, building signage and parking identification

See also
Auerbach Center
New Balance Headquarters
Warrior Ice Arena

This 14-acre health and wellness district in Boston’s Brighton neighborhood is anchored by New Balance world headquarters and the training facilities for the NHL Bruins and NBA Celtics, and includes residential, office, street-level retail and parking. Our signage reinforces the district with cohesive vehicular directional signs, solar-powered map kiosks, identification signage for the public parking garages, and signature exterior signage for each of the dynamic and uniquely designed buildings.