AUERBACH CENTER AT BOSTON LANDING

Client NB Development Group
Architect Elkus Manfredi Architects
Location Boston, Massachusetts
Photography Robert Benson, Christian Phillips

Scope Design and implementation of exterior and interior building signage and fit-out signage for the NBA Boston Celtics practice facility and locker rooms.

See also
Boston Landing
New Balance Headquarters
Warrior Ice Arena

Named for legendary basketball coach Red Auerbach, this 70,000-sf training facility is one of several wellness-oriented buildings located in the newly-developed Boston Landing district. The signage package encompasses exterior and interior signage, including room identification and wayfinding. Branding signage features an illuminated shamrock logo in the locker room ceiling, changeable name plates at the players’ lockers, and an illuminated building identification and Celtics logo visible from the highly-traveled Mass Pike.