Longwood Medical Area

Client MASCO
Location Boston, Massachusetts

Scope Development and implementation of a pedestrian wayfinding sign program including directional signs and map kiosks that included the design of a comprehensive as well as detailed map of the LMA, along with images and graphics that represent each of the affiliate member institutions.

Boston's Longwood Area is a dynamic 213 acre city district of medical, academic, research and cultural institutions that serves over 112,000 daily visitors, patients, students and workers. In addition to creating a graphic brand identity for the LMA, we developed a system of gateways and wayfinding signs that directs and orients this flow of vehicular and pedestrian traffic through and about the district.