Rhode Island School of Design

0664-cpp-8763_sm.jpg

Rhode Island School of Design

$0.00
Add To Cart
 

Rhode island school of design

Client Rhode Island School of Design
Location Providence, RI
Photography Christian Phillips

Scope Exterior campus sign program

Launched in tandem with RISD's new visual identity, the campus sign program extends the School's brand presence throughout downtown Providence and provides a greater sense of welcome along campus thresholds.

 
 

A series of banners and flags line the Providence River and mark major buildings, strengthening the School's identity and reinforcing it's urban presence.

 
 

A comprehensive wayfinding strategy was developed to identify campus buildings and orient visitors. With flexibility and practicality in mind, the sign system is designed to be adapted across a variety of building types and landscape conditions. It also balances a creative sensibility within the historic streetscape, which was an important criteria.

 
 

In addition to wayfinding signage, branded graphics and gateway elements were introduced to activate and strengthen key community gathering spaces .